Why do people love drugs? Use is driven by pharmacology; fascination is driven by transgression. From outlaw to routine: coffee lost its outlaw meaning and became a hospitality ritual; Zyn became a tribal badge. The 1511 Mecca coffee ban: officially about intoxication, really aimed at the coffeehouse scene. Why do people love MDMA? Serotonin and oxytocin release bring empathy and closeness; the risks are overheating, hyponatremia and the serotonin dip afterward. Drugs as status signals: cocaine and champagne as conspicuous consumption, craft coffee and natural wine as taste signals, psychedelic retreats as cultural capital; social use earns rank while solitary use earns stigma.